Wesco Anixter and Bose Professional Announce Partnership Offering Professional AV Business Solutions in the South Pacific

AUSTRALIA & NEW ZEALAND, April 18, 2024 – Wesco International (NYSE: WCC), a leading provider of business-to-business distribution, logistics services and supply chain solutions, announced today that Wesco Anixter and Bose Professional have created a strategic collaboration, with Wesco Anixter appointed as the authorised distributor of Bose Professional products in Australia and New Zealand.

This new partnership leverages Wesco Anixter’s expertise in supply chain services and Bose Professional’s next-generation professional AV and unified communications (UC) technology solutions, establishing a transformation in the way both businesses address the growing and evolving needs of the market.

As the professional AV industry expands beyond audio visual capabilities to include enhanced IT technologies, Australia and New Zealand have emerged as high-growth markets for this new AV-IT convergence model. With the potential to revolutionise the way that industry stakeholders in the region consume, apply, and leverage AV-IT convergent technologies, this partnership allows the companies to offer superior professional AV business solutions to integration partners and end users alike.

Wesco Anixter’s professional AV team is working closely with the local Bose Professional team to help ensure a successful partnership that can best serve customers. Organisational advancements being developed and bolstered include: the building of a Bose Professional Experience Centre, increasing staff recruitment, and implementing operational excellence improvements.

In describing the capabilities this partnership provides, Phil Langley, Senior Vice President Global Enterprise AV and UCC at Wesco Anixter, said, “The partnership between Wesco Anixter and Bose Professional, an extension of our prior ongoing successful partnership in India, continues to bring together expertise in business and technology strategy, combining product ideation and technology development with technology solution deployment across industries. This unique combination supports successful digital transformations by accelerating client results and equipping projects with world-class technology ecosystems.”

Hans Vereecken, Vice President, International Sales at Bose Professional, said, “The Bose Professional and Wesco Anixter partnership is a powerful combination in Australia and New Zealand. Bose Professional’s understanding of customer requirement, complex audio systems design and deep audio engineering expertise complements Wesco Anixter’s expertise in technologies, supply chain solutions, and geographic reach. Working as one team, these combined capabilities help unlock the potential of the AV-IT convergence revolution, offering transformative solutions that meet our customers’ evolving needs.”

Wesco Anixter represents the international go-to-market brand of Wesco and brings to life the company's mission to build, connect, power and protect the world to its customers and supplier partners in the regions of APAC, CALA and EMEA. In Australia, Wesco Anixter has five locations: Sydney, Melbourne, Brisbane, Perth and Adelaide. In New Zealand, Wesco Anixter has three locations: Auckland, Wellington and Christchurch.

Learn more about Wesco Anixter and Bose Professional.


About Wesco

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with more than $22 billion in annual sales and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry's premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, government agencies, educational institutions, telecommunications providers, and utilities. Wesco operates nearly 800 branches, warehouses and sales offices in more than 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.


About Bose Professional

Founded on the belief that innovation begins with exploration, Bose Professional is dedicated to delivering a variety of audio solutions for today’s diverse environments. The company’s spirit of invention is focused on creating systems that are easy to design, install, and operate for performance and commercial applications. These systems can be heard all around the world: in hotels, retail stores, restaurants, houses of worship, universities, and more. For more than 50 years, Bose Professional has partnered with AV integrators, system designers, installers and consultants to build unforgettable audio experiences.

Media Contact

Emily Munk
Senior Manager, Marketing Communications
Wesco International