Dealers and Integrators: Maximize Profits and Set Yourself Apart from the Competition
Article by Matt Powers, Vice President, Global Technology Marketing, Anixter Inc. as published in ISC West Show Daily ISC West on April 15, 2015
Business is anything but usual for security dealers and integrators these days. As products pour into the market at unprecedented rates, purchase prices and system costs are coming down. With more manufacturers, network integrators and data contractors entering the industry, competition is mounting against traditional installation dealers and integrators.
However, there is good news: Traditional dealers and integrators can adapt to maximize profits and set themselves apart from the competition. As end users become more security-savvy, it’s important for these traditional channels to add extra value for their customers, who often research online and search for solutions even before they contact a professional installer. From building relationships to delivering the best return on investment, dealers and integrators can position themselves to be valuable to end users. They can do this by leveraging open-architecture and preconfigured solutions to increase efficiencies in physical security deployments and by leveraging the knowledge of their distribution partners and educating themselves on network interoperability.
“ From building relationships to delivering the best return on investment, dealers and integrators can position themselves to be valuable to end users. ”
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