Anixter Moves UK Solutions Briefing Centre to London

Security Handbook-Campaign-960x230

In December 2018, Anixter opened a new fully equipped Solutions Briefing Centre in London. This new centre—near St. Paul’s Cathedral and the City of London in London’s financial district—replaces the current briefing centre in Bracknell, UK. This move was driven by the desire for a more convenient, central location for customers and supplier members of Anixter’s Technology Alliance Programme (TAP) to conduct meetings and product demonstrations.

At 120 square metres, the new space offers a larger, more flexible layout that allows concurrent meetings in the large conference room, solutions briefing area and huddle room. Additionally, the new, expanded facility has enabled Anixter to bring in full-size data centre cabinets, which would not fit at the old location, thus allowing them to display a comprehensive range of cutting-edge connectivity solutions.

It also offers customers the unique opportunity to see a wide range of integrated audiovisual solutions from Anixter’s five key A/V segments: sound and paging, digital signage, collaboration and conferencing, infrastructure and control. 

The space was designed to be flexible, allowing components to be switched out and upgraded as technology evolves. When a customer or TAP partner requests a demonstration at the centre, either through their Anixter salesperson or online at, they can explain their purpose for the visit and Anixter will custom design the environment to showcase the solutions relevant to the customer.

“From the very start, the new space in London was designed with customers’ interests in mind. It isn’t just a product showroom; the entire environment can be custom configured for a customer so they can experience all of the different components in a real-world scenario,” said Aaron Hall, advanced technology solutions manager, Anixter.

“Anixter’s Solutions Briefing Centres demonstrate our commitment to Anixter's guiding ethos to help our customers find the right solutions for their needs by providing education, technical expertise and supply chain assistance,” said Gary Baker, EMEA marketing director, Anixter. “We are thrilled to be able to offer a more tailored product demonstration experience to our customers and business partners in a readily accessible location.”

The new centre opened last year and has proven to be immensely popular with suppliers and customers alike. “To me, the Anixter Solutions Briefing Centre is more like an experience and competence centre. One of the best and most modern in the EMEA market! Well done,” said Dirk Schneider, building technologies business development, Bosch Security. To learn more about the London Solutions Briefing Centre and book your visit, please visit