Consider this: what does a global distributor of network and security products, electrical and electronic wire and cable, and utility distribution materials do in the aftermath of three catastrophic hurricanes? They ship water and dryers.
They load trucks, planes and barges with everything from cereal to soap. They drive against the traffic flow of people fleeing the hurricane, to deliver storm restoration tools such as chainsaws, emergency lighting and lineman safety equipment. They put cash in the hands of their managers and employees in the field, who can buy supplies, food and lodging close to the source of where it's needed the most. They ramp up—all hands on deck, leveraging their collective experience and distribution infrastructure to deliver something more urgent than their typical freight: humanitarian aid. That's what they do for employees and their customers if they're Anixter.