For a retail operation of any kind, one of the most important considerations is enhancing and optimizing the customer experience. From the moment a potential customer steps in a store, to the point where they exit, smart retailers know that every detail counts in making customers happy and encouraging them to do business in a particular location. What they see, feel, smell and sense is critical – and a big part of the experience is what they hear.
That’s right – sound is a major factor in the customer experience, even if it’s a subtle and a not often noticed effect (and sometimes not so subtle: “Store closing in 5 minutes!”). So, more and more retailers are paying much closer attention to what their customers hear throughout their shopping experience.