Superior Essex Sponsors the No.14 Toyota in the World’s Fastest Sport

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Atlanta, GA—November 3, 2016. Following its success at Kansas Speedway, Superior Essex will once again sponsor the No.14 TriStar Motorsports Toyota at Texas Motor Speedway on Saturday, November 5. The car will also be co-sponsored by Southwest Networks, the Ascend Group and Graybar. The event will be televised on NBC at 2:30pm EST.

Superior Essex previously sponsored the No. 14 TriStar Motorsports Toyota in the Kansas Lottery 300 race at Kansas Speedway on Saturday, October 15. The No.14 Toyota was also co-sponsored by KGP, MSA, and Accu-Tech.
“This is a weekend that I will remember for the rest of my life,” says Matt Sebelski, Vice President of MSA, a sentiment echoed by more than thirty customers and VIPs who attended this Superior Essex-sponsored event.

The No. 14 Toyota was driven by Matt DiBenedetto, who put his nearly two decades of racing experience to work at Kansas Speedway on Saturday, taking the lead throughout a very competitive race and finishing in 11th place out of a field of forty cars. "I am excited to have Superior Essex on board my No. 14 TriStar Motorsports Toyota again this weekend at Texas Motor Speedway," says DiBenedetto. "We had a great run at Kansas Speedway three weeks ago, and it'll be great to drive the Superior Essex Toyota to the Top 10 again this weekend".

As a part of its Speed eXPerience initiative, Superior Essex is working with NASCAR and its sponsors to generate B2B relationships that aim to create a new demand for its products throughout the NASCAR industry. The company has already begun to work with NASCAR sponsors to specify its PowerWise™ products for more than 300 installations throughout the USA, with projects set to begin in 2017.

“As a lifelong fan of NASCAR, I’m proud to see our brand represented on the track in the world’s fastest sport,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “We see a lot of opportunity to create strong relationships with a variety of new customers in the NASCAR industry. We are very excited with this new form of business development for Superior Essex and our partners.”