Brady's IP Thermal Transfer Printer is a new, smart solution for high-performance printing. The Brady IP Printer is a fully integrated, easy-to-use printer, material, and software system. Smart Cell technology allows the printer, materials, and ribbon to communicate with each other. The system offers material recognition, automatic formatting, and user-friendly printer features for labels, sleeves, and tags. - Brady IP Printer detects loaded material and ribbon and displays the user information on the LCD. - The material information is sent to the software, where template and settings are automatically populated. - Create data on template, then click and print. Load, click, and print. It's just that simple. The Brady IP thermal transfer printer series works best when you use Brady labels, Brady ribbons and Brady software.